She started her career in the banking sector, and moved in 2006 to a network of home appliances and electronics "Eldorado". She worked as the head of department PR, and later became the director of advertising and PR.
Since 2010, Valeriya is the head of marketing division, MTI, for shoes and clothes, working with brands such as INTERTOP, Atelier de Courcelles, Armani Exchange, Armani Jeans, Clarks, Ecco, Geox, Marc O'Polo, Napapijri, Skechers, Timberland.
Valeriya's combined experience in advertising, marketing and PR is more than 17 years, including 12 years in retail trade.