He is responsible for the Kyivstar brand, developing new products and managing the existing portfolio, working with subscribers, forming the "Home Internet" and other commercial areas of business. It was he who initiated the launch of a new tariff line at the start of 3G in Ukraine.
He has been working for Kyivstar Company for more than 14 years. He started his career as a call center operator when he was a student at NTUU "KPI", then moved to the IT department, and a year later became a junior specialist in the tariff department. After several years of working with tariffs, Pavlo became head of the price department, and then - a Chief Marketing Officer.