Valentine Hrytsenko

Valentine Hrytsenko

Ajax Systems
  • He is the first non-technical specialist in the company. He has been developing a marketing strategy for three years when Ajax Systems has evolved from a local startup to one of the largest manufacturers of security systems in Europe.
  • Before that, he launched a startup - a platform for native ads that failed at the scaling stage.
  • Before that he led the team that was responsible for all the digital activities of Red Bull in the post-Soviet territory (2013-2015). He held 360 campaigns and did editorial work with branded content.

Extensive experience in marketing - 10 years, managed to work on the side of agencies, media, and client.

Advertising and promotion

12:40 — 13:00

How to build B2B marketing to scale businesses in 80 countries

  • How to get to the global market. Ajax Systems’ experience.
  • Growth points on different stages of business formation – how to build an internal expertise step by step.
  • Packing an innovative product – when it is important to create a wow effect.
  • B2B transformation into B2B2C, tools / approach.


Title Sponsor
General Sponsor
Sponsor of the stream
«Advertising and Promotion»
Sponsor of the stream
«Digital Fun/CRM& Loyalty»
Sponsor of the stream
Sponsor of the stream
Sponsor of the stream
«Startups / Blockchain»
Building Partner
Educational Partner
Financial Partner
Innovative Partner
Payment Partner
Integrative Partner
Auto Partner
Smart Partner
Legal Partner
Partner of Comfort
Air Partner
City of the Future Automobile Partner
Auto Partner
Auto Partner
Fintech Partner
Book Partner
Furniture Partner
Invest Partner
Digital Partner
Logistic Partner
Water Partner
Partner of Exclusive
Business Gifts