Maria Kozenkova

Maria Kozenkova

Licensing Lead

She is the head of the Wargaming Licensing Division working in the CIS, having over five years experience in licensing.

The portfolio team has dozens of successful cases with world-famous brands and companies such as Burger King, MSI, Razer, Kingston, Panini, etc.

Digital Fun / CRM & Loyalty

12:00 — 12:20

Partnership and co-operation in the video game industry

  • How can the partnership with the popular video game strengthen the market position?
  • How to choose a proper game for collaboration and what mistakes are the most common?
  • Is there anything else apart from the similarity of an audience portrait?

Maria Kozenkova, head of the licensing department at Wargaming, CIS region, will tell us all about this.


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