Oleksii Lyah

Oleksii Lyah


He is the owner of newage., the advertising agency. During ten years of work in the advertising market, he managed to gain experience and build successful cases in all four aspects of the advertising ecosystem: as a client, as a platform, a sales house, and agency.

He has been developing his agency for the last four years. It already has significant global and Ukrainian companies in its portfolio: Allo, Citrus, MOYO, OLX, Rabota.ua, BlaBlaCar, BODO, BMW, Bayadera Group, Bolgrad ...

He is a firm believer of market movement towards openness, transparency and increased expertise from both agencies and clients.

Advertising and promotion

15:10 — 15:30

"Why the client does not need an agency" — told by the owner of an advertising agency

  • How you should land an advertisement stage by stage.
  • How it used to be, how it becomes, how it will be. Why price tenders are evil.
  • Which scheme of payment for agency services is the most comfortable. What is the IT market has to do with this?
  • Why do you need an In-house and at what stage exactly.


Title Sponsor
General Sponsor
Sponsor of the stream
«Advertising and Promotion»
Sponsor of the stream
«Digital Fun/CRM& Loyalty»
Sponsor of the stream
Sponsor of the stream
Sponsor of the stream
«Startups / Blockchain»
Building Partner
Educational Partner
Financial Partner
Innovative Partner
Payment Partner
Integrative Partner
Auto Partner
Smart Partner
Legal Partner
Partner of Comfort
Air Partner
City of the Future Automobile Partner
Auto Partner
Auto Partner
Fintech Partner
Book Partner
Furniture Partner
Invest Partner
Digital Partner
Logistic Partner
Water Partner
Partner of Exclusive
Business Gifts