Speakers

Oleksii Lyah

newage.

He is the owner of newage., the advertising agency. During ten years of work in the advertising market, he managed to gain experience and build successful cases in all four aspects of the advertising ecosystem: as a client, as a platform, a sales house, and agency.

He has been developing his agency for the last four years. It already has significant global and Ukrainian companies in its portfolio: Allo, Citrus, MOYO, OLX, Rabota.ua, BlaBlaCar, BODO, BMW, Bayadera Group, Bolgrad ...

He is a firm believer of market movement towards openness, transparency and increased expertise from both agencies and clients.

All the speakers

Advertising and promotion

"Why the client does not need an agency" — told by the owner of an advertising agency

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How you should land an advertisement stage by stage.
How it used to be, how it becomes, how it will be. Why price tenders are evil.
Which scheme of payment for agency services is the most comfortable. What is the IT market has to do with this?
Why do you need an In-house and at what stage exactly.