Tina Polek

Tina Polek

Die Kulturträger

She is the first business anthropologist in Ukraine.

She is a Candidate of Historical Sciences, a researcher at the Department of Cultural Research at the Research Institute of Ukrainian Studies.

Since 2018, she has been studying business anthropology within target groups and behavioral insights, working at the agency Die Kulturtrager.

Since 2017 she is a co-founder at the Center for Applied Anthropology in Ukraine.

Advertising and promotion

11:40 — 12:00

The impact of messengers on the communication

The first Ukrainian business anthropologist will tell us how do anthropologists study the impact of technology on the people’s world and what is the profit from their data for the brands.

  • Messengers and the current way of living, how is it related?
  • How the visual messages change the traditional notion of correspondence or the strength of stickers.
  • The hierarchy of messengers or what is the best one to chat with your mother?
  • How do messengers become a control tool for those we love.
  • The Viber group is like a meme or why do people hate Viber.
  • How to communicate with people within their private space and not become an annoying person.


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«Startups / Blockchain»
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