Speakers

Without loyalty and CRM. Why do customers want to be with you for many years?

1. Loyalty VS trust

• When a trusted partnership is better than loyalty system investments
• “Client’s portrait” – which instrument gave us an understanding. It will surprise you and help you quickly establish cooperation.

2. The customer retention method – “Be above all the expectations.”

• The case “Change us”. Evolution “from weird strangers to companions to advisers”
• The case “Give us a miracle”. How our client has been crawling over other agencies for a year and a half and where did the miracle come from
• Personal buyer’s experience. Here she will praise some services and stores without mentioning the names.

3. Four wholes of business which keep customers for a long time.

• A foundation of everything: people who do your business and your reputation
• “What do we say, where and to whom?” The marketing communication scheme that you can use in your business
• If not CRM, then what? How to set up internal processes and avoid problems of an unsatisfied client
• When is income not a goal but a consequence?

4. Is your company OK? Google test

• People, finance, marketing & sales, and processes. Evaluate how much your company is ready for “customers forever.”