Speakers

Anna Artemenko

Anna Artemenko

Olshanskyi & Partners
Deputy Director

She has over seven years of experience in internet marketing. Her specialties are the development and implementation of strategies for doing business online.

She is sincere with her clients and only recommends scenarios tested on her own experience.

Among her clients are developers, Kyiv shopping mall, auto dealers, production companies, etc.

Digital Fun / CRM & Loyalty

17:10 — 17:30

Without loyalty and CRM. Why do customers want to be with you for many years?

1. Loyalty VS trust

  • When a trusted partnership is better than loyalty system investments
  • “Client’s portrait” – which instrument gave us an understanding. It will surprise you and help you quickly establish cooperation.

2. The customer retention method – “Be above all the expectations.”

  • The case “Change us”. Evolution “from weird strangers to companions to advisers”
  • The case “Give us a miracle”. How our client has been crawling over other agencies for a year and a half and where did the miracle come from
  • Personal buyer’s experience. Here she will praise some services and stores without mentioning the names.

3. Four wholes of business which keep customers for a long time.

  • A foundation of everything: people who do your business and your reputation
  • “What do we say, where and to whom?” The marketing communication scheme that you can use in your business
  • If not CRM, then what? How to set up internal processes and avoid problems of an unsatisfied client
  • When is income not a goal but a consequence?

4. Is your company OK? Google test

  • People, finance, marketing & sales, and processes. Evaluate how much your company is ready for “customers forever.”

Sponsors

Title Sponsor
General Sponsor
Sponsor of the stream
«Advertising and Promotion»
Sponsor of the stream
«Digital Fun/CRM& Loyalty»
Sponsor of the stream
«Internet-Business»
Sponsor of the stream
«Future»
Building Partner
Educational Partner
Financial Partner
Innovative Partner
Payment Partner
Integrative Partner
Auto Partner
Smart Partner
Sponsor
Legal Partner
Partner of Comfort
City of the Future Automobile Partner
Auto Partner
Auto Partner
Fintech Partner
Book Partner

InfoPartners