Sergey Borislavskiy

Sergey Borislavskiy

Vodafone Ukraine

Advertising and promotion

14:10 — 14:30

Big Data - Process - RealTime Marketing - Does it work?

  1. How does data come to the operator? One petabyte of data per day, is it too much or not at all?
  2. What is the process of working with data? Bad and good examples.
    • Activities “I am an expert, I know better” vs. Machine Learning
    • Client interests vs. LifeStyle
  3. RealTime Marketing cases for working with products: tariffs, service promotion, mobile applications promotion.
  4. RealTime Marketing cases for the external market:
    • Location Analytics for business: how to choose the right place for an outlet from the first time
    • Real Time Targeting by User Profile: attracting customers to any retail based on location profile data in real time
    • Market research for a customer: market review, consumer insights, and launch of the proper campaign.


Title Sponsor
General Sponsor
Sponsor of the stream
«Advertising and Promotion»
Sponsor of the stream
«Digital Fun/CRM& Loyalty»
Sponsor of the stream
Sponsor of the stream
Sponsor of the stream
«Startups / Blockchain»
Building Partner
Educational Partner
Financial Partner
Innovative Partner
Payment Partner
Integrative Partner
Auto Partner
Smart Partner
Legal Partner
Partner of Comfort
Air Partner
City of the Future Automobile Partner
Auto Partner
Auto Partner
Fintech Partner
Book Partner
Furniture Partner
Invest Partner
Digital Partner
Logistic Partner
Water Partner
Partner of Exclusive
Business Gifts