Big Data - Process - RealTime Marketing - Does it work?
How does data come to the operator? One petabyte of data per day, is it too much or not at all?
What is the process of working with data? Bad and good examples.
• Activities “I am an expert, I know better” vs. Machine Learning
• Client interests vs. LifeStyle
RealTime Marketing cases for working with products: tariffs, service promotion, mobile applications promotion.
RealTime Marketing cases for the external market:
• Location Analytics for business: how to choose the right place for an outlet from the first time
• Real Time Targeting by User Profile: attracting customers to any retail based on location profile data in real time
• Market research for a customer: market review, consumer insights, and launch of the proper campaign.