Galina Novikova

Galina Novikova

SingularityU Kyiv

PR Director, Brand Guardian, lector, SingularityU Kyiv Chapter. GIC Ukraine 2017 organizer, lector at the «Additive Manufacturing», «Exponential Sociology» faculties.

She is experienced in the relational technics usage for public opinion making.

Future (technology, business, education, society)

12:50 — 13:20

Future-proof branding – Debranding. Trends of inquiry in society

Video is unavailable on speaker’s demand

We are talking about the speed of changes, technological breakthroughs, modernization of business processes, etc., forgetting about the “human factor”. “The sociologist and the marketing manager enter a bar…” Did you know this joke? I will tell you how this story ends during the private meeting)

Modern society: its structure and development trends. Polarization and community integration, susceptibility to change. How to work with a “society of risk” in the field of economy of attention in our highly uncertain future. Why the trust and “fairy tales” work better than recognizability and loyalty.

Review of Edelman Trust Barometer 2018. The war for truth and quality. As a trend for social gain has turned the understanding of the brand.

How to avoid reputational traps and keep the brand healthy in a state of volatility in public sentiment. Neutrality is no longer an option: how to identify values and social strategy and not get into a meat grinder of political correctness.


Title Sponsor
General Sponsor
Sponsor of the stream
«Advertising and Promotion»
Sponsor of the stream
«Digital Fun/CRM& Loyalty»
Sponsor of the stream
Sponsor of the stream
Sponsor of the stream
«Startups / Blockchain»
Building Partner
Educational Partner
Financial Partner
Innovative Partner
Payment Partner
Integrative Partner
Auto Partner
Smart Partner
Legal Partner
Partner of Comfort
Air Partner
City of the Future Automobile Partner
Auto Partner
Auto Partner
Fintech Partner
Book Partner
Furniture Partner
Invest Partner
Digital Partner
Logistic Partner
Water Partner
Partner of Exclusive
Business Gifts