Dmytro Kudrenko

Dmytro Kudrenko


Advertising and promotion

13:20 — 14:00

Omni-channel direct marketing and its new horizons

  • How to use deep segmentation with the most advantages.
  • Microsegments – the road to automation.
  • Personalization on the way. How to make it all by yourself and what tools to use for that.

Digital Fun / CRM & Loyalty

15:30 — 15:50

CRM adaptation to the marketing purposes using clientele data

  • How to collect data on customer behavior,
  • combining this data in a customer profile,
  • using all data to build segments,
  • omnichannel communication automation,
  • analysis of results and integration.


Title Sponsor
General Sponsor
Sponsor of the stream
«Advertising and Promotion»
Sponsor of the stream
«Digital Fun/CRM& Loyalty»
Sponsor of the stream
Sponsor of the stream
Sponsor of the stream
«Startups / Blockchain»
Building Partner
Educational Partner
Financial Partner
Innovative Partner
Payment Partner
Integrative Partner
Auto Partner
Smart Partner
Legal Partner
Partner of Comfort
Air Partner
City of the Future Automobile Partner
Auto Partner
Auto Partner
Fintech Partner
Book Partner
Furniture Partner
Invest Partner
Digital Partner
Logistic Partner
Water Partner
Partner of Exclusive
Business Gifts