Omni-channel direct marketing and its new horizons
- How to use deep segmentation with the most advantages.
- Microsegments – the road to automation.
- Personalization on the way. How to make it all by yourself and what tools to use for that.
CRM adaptation to the marketing purposes using clientele data
- How to collect data on customer behavior,
- combining this data in a customer profile,
- using all data to build segments,
- omnichannel communication automation,
- analysis of results and integration.