Speakers

Olga Semchuk

Fishka loyalty program

She is a manager, Fishka loyalty program. That is a reward program that works with different stores networks: OKKO gas stations, Furshet supermarkets, ALLO digital tech stores, Raiffeisen Bank Aval, Universalna insurance company, Apteka Dobrogo Dnya, and First social pharmacy networks, Uber service, "Deca" watch sales network and others.

There are more than 4.3 million customers registered in this loyalty program.

She has been working at Concern Galnaftogaz for 11 years. Olga began her career at the finance department, starting from a junior economist, and further on to the head of the analysis and financial control department. In the summer of 2017, Olga joined the marketing team as the Fishka loyalty manager.

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Digital Fun / CRM & Loyalty

How to manage a CRM: Fishka case studies

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The loyalty program has 4.3 million participants and more than 20 partners, including OKKO gas stations, Furshet supermarkets, ALLO digital tech stores, Raiffeisen Bank Aval, Universalna insurance company, Apteka Dobrogo Dnya, and First social pharmacy networks, Uber service, BlaBlaCar, Megogo, “Deca” watch sales network, Toy House, and others.

Key ideas of the report:

how Fishka uses Big Data and behavioral models to create personalized offers for clients of various partners;
how do we automate marketing, communication, and sales using capabilities of our CRM;
Fishka is digitalizing (OKKO AR, a new mobile app, OKKO Pay).

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Speakers

Olga Semchuk

Fishka loyalty program